Who plays games in the UK?

• There are at least 26.5 million interactive gamers in the UK.
• The average age of a gamer is 28 years old.
• In recent years there has been significant growth in the number of older gamers playing on accessible platforms like Sony’s PlayStation 2 and Nintendo’s Wii.
• 48% of gamers are female.
• Only 3% of games sold in the UK in 2007 had a mature/18+ rating. Over half of games sold were appropriate for under seven year olds.
• 6-15 year olds say games are their favourite entertainment medium.