Games versus other media

• The average worker in a UK games studio generated more than twice as much revenue globally as the average worker in a UK film studio in 2007.
• The UK-made Grand Theft Auto series has sold more than 70 million units worldwide, and generated more than $1.75bn at retail. GTA IV launched recently, selling over $250m and 6m units in its first week.
• GTA IV easily overtook the biggest ever film launch, Pirates of the Caribbean in 2007, which took $200m in its opening week.
• GTA IV took $150m on its first day, five times more than the biggest opening day for a film, which was Spiderman 3 in 2007 that made $30m.